
TRAKD
Personalized outdoor discovery
Client
TRAKD
Deliverables
Concept • Business Strategy • Branding • UI/UX • Interaction Design • App & Website Design • Photography • Video Production
Project Overview
I built TRAKD from the ground up to help people discover hidden outdoor experiences that grow with them. The app learns your interests and skill level across climbing, hiking, biking, fishing, scuba, and camping, using location, preferences, and past activity to surface relevant, achievable adventures.
It adds context by logging climbing routes and performance, tracks all gear used, and captures the trip details that feed a personalized algorithm. The aim is to move you beyond the same safe choices, ignite discovery, shift behavior, and deepen your connection to the environment.