Adidas

Adidas EQT needed a stage, not a storefront. I led the creative direction and product experience for a minimal, product-first launch that puts each trainer front and center, color-blocked backdrops keyed to the colorway, precision typography, and zero visual noise.

Built mobile-first, the flow moves from hero → detail → cart in one continuous motion: panels morph rather than hard-cut, the product persists on screen, and micro-interactions make every swipe and tap feel crisp. The result is a seamless, thumb-native journey that’s fast, intuitive, and unapologetically about the shoe.