MIRAI

The Future in Disguise

Client

MIRAI

Deliverables

Creative Director · Brand Systems · Visual Language · Copywriting · Prompt Engineering · Generative AI Art Direction · UX/UII · Video Editing · Creative Automation · Concept-to-Commerce Prototyping

Project Overview

Speculative fashion brand built as a creative systems test using AI (ChatGPT + MidJourney + Nano Banana). I independently directed and executed the vision, language, styling, and UX, pressure-testing how far a single idea could travel, from manifesto to commerce.

Overview

MIRAI is a fictional label where clothing is the interface. On the surface it’s a sleek fashion site; beneath it, a quiet network. The project explores fashion as camouflage for a movement, using hidden cues, micro-glitches, and coded CTAs to invite the in-crowd without breaking the façade.

Result

A complete, end-to-end speculative brand proving how AI can accelerate exploration while staying author-driven. AI generated options; I set the brief, curated outputs, wrote the language, and designed the system around a single idea, fashion as access.

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Next Work

Adidas

Dynamic design and intuitive interface