LolaVie

We partnered with Jennifer Aniston to create and launch her signature beauty brand, LolaVie. Over the course of a year, I led the creative direction across every touchpoint, from brand strategy and visual identity to packaging, photography, campaign design, and the e-commerce experience. Rooted in clean, understated luxury, the black-and-white aesthetic paired with sculpted, tactile packaging set LolaVie apart in a crowded category.

The launch campaign, captured in Los Angeles with photographer Emma Summerton, blended natural beauty with an editorial edge, reflecting Jen’s vision of effortless sophistication. LolaVie, “Naturally You,” embodies a balance of attitude, science, and nature — a modern brand designed to feel timeless.