Cartoon Network
Playful at heart, engineered for millions
Client
Cartoon Network
Deliverables
Concept • Character Design • Environment Design • 3D • Animation • Art Direction
Project Overview
Tasked with creating Cartoon Network’s first virtual world, we built a bold, scalable MMO for 8–12-year-olds that felt unmistakably on-brand and could handle a 4M+ monthly audience. I led end-to-end creative direction, original character design, environments, UI, and all in-game animation, while partnering with engineering to integrate existing CN systems and keep performance tight at scale.
The launch surpassed expectations, onboarding 5 million new players in its first week.
